Strategy & Positioning
Strategy Labs
Rapid experiments for positioning, pricing, and GTM pathways.
GTMpricingpositioning
Target outcomes
Evidence-led, not guarantees- Clarity on ICP and problem-language that resonates
- Positioning narrative tested against 3–5 customer segments
- Decision rubric for what to build vs. message
Problem
Unclear ICP and value props slow deals and dilute roadmap focus.
Sample deliverables
Outcome-first messaging systemICP brief and objection mapNarrative deck and one-pager