Strategy & Positioning
Signal Design
Narratives and artifacts that create traction before code ships.
narrativebrand
Target outcomes
Evidence-led, not guarantees- Signals that demonstrate value ahead of full feature parity
- Content and assets that shorten sales cycles
- Proof architecture that compounds
Problem
Features without proof signals underperform vs. stronger stories.
Sample deliverables
Narrative spineProof assets roadmapKey visuals and one-pager