Case Study
Pricing Pivot → GTM Flywheel
Acme SaaS
Goal
Rebuild pricing to unlock self-serve
Constraint
Legacy metering misaligned with perceived value
Path
WTP research → packaging tests → metering rollout
Result
ARR +38% QoQ with 21% ACV lift
Industry: saasCapability: pricing, gtmDuration: 8 weeksRegion: NA