Case Studies
Results
3 of 3 shown
Goal
Rebuild pricing to unlock self-serve
Constraint
Legacy metering misaligned with perceived value
Path
WTP research → packaging tests → metering rollout
Result
ARR +38% QoQ with 21% ACV lift
Lesson
Value-metric alignment compounds across activation and expansion
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Goal
Clarify ICP and outcomes language
Constraint
Ambiguous ICP after rapid roadmap shifts
Path
ICP mapping → message tests → sales enablement
Result
Opp win-rate +15 pts in 6 weeks
Lesson
Outcome-first narrative beats feature parity in complex deals
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Goal
Reduce cycle time between bets
Constraint
Low signal quality and slow decision loops
Path
Ritual redesign → scoreboards → weekly review cadence
Result
Ship speed +2.3x; fewer meetings
Lesson
Short, reliable loops > heavyweight planning cycles
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