Field Notes
Insights
ARTICLE • saas
Value Props That Actually Close
A field guide to writing outcomes, not promises.
positioningsales
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BRIEF • fintech
Pricing Architectures That Scale
When to expand axes vs. deepen value metrics.
pricinggtm
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ARTICLE • consumer
Signals Over Features
Why compelling signals beat feature parity.
brandproduct
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PDF • saas
Ops Cadence Blueprint (PDF)
A weekly cycle that compounds quality decisions.
opsprocess
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